How many banners will display? A maximum of five banner ads will display in the designated area during a single page view. If more than five banners are designated for this one area, another view of the page will bring up another rotation of five banner ads.* *If the number of banners designated for a business category is over twice the maximum allowed, then the algorithm automatically increases the number of banners displayed to be half of the banners designated. For example, with a maximum of 5 banners displayed, if designated banners reach 12, then 6 banners will display. If designated banners reach 14, then 7 banners will display etc. The maximum number of banner ads displayed may be modified. Find this selection under Setup-General Options and Settings in the Sponsorship Ads (Banners) area. Note the Caution below before modifying this number.